Need some ideas to get you started?

Beer & Food

• Dinner featuring local breweries
• Food & beer pairing event
• Weeklong (or daily!) food & beer pairing specials
• Beer-inspired foods (baked goods, cocktails, ice cream)
• Local food truck event

Beer & Art

• Beer & painting
• Beer-themed art show
• Photography meetups at breweries
• Local musicians at a beer event
• Belly, flamenco, or hoop dancing at a beer event


• Brewery tours
• Beer trivia
• Cooking with beer class
• Local beer agricultural tour
• Blind tasting challenge
• Beer documentary screening
• Beer expert talk - how beer is made, beer history, etc.

Beer Tasting

• Local bottle event
• Guided tasting
• Western Mass beer flight
• Tap takeover with all Western Mass beer

Beer & The Great Outdoors

• Brewery run/hike
• Bike trail brewery trip
• Events at unique outdoor venues
• Pop-up beer garden

Beer & Movement

• Yoga and beer
• Zumba in the brewery
• Field Day games
• Salsa or swing dance lesson & party

Beer Releases

• Special Beer Week only release
• Collaborations
• Beer-inspired cocktails
• Exclusive cask event

Things to keep in mind when planning an event:

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