WESTERN MASS BEER WEEK
Need some ideas to get you started?
Beer & Food
• Dinner featuring local breweries
• Food & beer pairing event
• Weeklong (or daily!) food & beer pairing specials
• Beer-inspired foods (baked goods, cocktails, ice cream)
• Local food truck event
Beer & Art
• Beer & painting
• Beer-themed art show
• Photography meetups at breweries
• Local musicians at a beer event
• Belly, flamenco, or hoop dancing at a beer event
• Brewery tours
• Beer trivia
• Cooking with beer class
• Local beer agricultural tour
• Blind tasting challenge
• Beer documentary screening
• Beer expert talk - how beer is made, beer history, etc.
• Local bottle event
• Guided tasting
• Western Mass beer flight
• Tap takeover with all Western Mass beer
Beer & The Great Outdoors
• Brewery run/hike
• Bike trail brewery trip
• Events at unique outdoor venues
• Pop-up beer garden
Beer & Movement
• Yoga and beer
• Zumba in the brewery
• Field Day games
• Salsa or swing dance lesson & party
• Special Beer Week only release
• Beer-inspired cocktails
• Exclusive cask event
Things to keep in mind when planning an event:
Does it feature Western Mass beer in a prominent way?
Have you gotten the word out using your own social media networks, in addition to filling out your event submission form online?
Have you let your staff know about the event and what to expect?
Do you have someone who can take pictures at the event, even if only a couple, to post on social media?
Have you tagged Western Mass Beer Week and other collaborators in social media posts promoting your events?
Copyright 2018 Western Mass Beer Week. Site design by Jordana Starr.